From strategy, to creatives.
From strategy, to creatives.
From creative direction to content creation, I help fashion, lifestyle, food and beauty brands express who they are through intentional design, imagery and storytelling.
Blending strategy, brand identity and photography, I create soft, considered worlds that feel authentic, desirable and emotionally resonant.
01
Brand Identity
& Graphic design
02
Photography
& short videos
03
Website design
& conception
04
EDM
& Editorial
01. Brand identity
& Graphic Design
From business cards,
packaging concept & design,
& shop window stickers
I design thoughtful brand identities that feel timeless, distinctive, and human.
Logos, typography, colour palettes and brand guidelines - everything is crafted to reflect your values and create a strong, recognisable presence across all touchpoints.
A complete label design series for La Green Fabrik,
a natural cosmetic brand based in New Caledonia.
I created five distinct candle labels, from initial concept to final artwork — including visual direction, typography, colour palette and wording. Each design reflects a different mood while staying true to the brand’s natural, ethical and minimalist DNA, creating a cohesive collection that feels thoughtful, modern and sensorial.
01. Brand identity
& Graphic Design
Brand identity for Bed & Biking, a French Airbnb concept based in Normandy, France.
The project focused on creating a warm, welcoming and authentic visual universe, inspired by slow & eco-travel, nature and local experiences. From logo design to graphic guidelines, the identity blends simplicity and character to reflect the calm, bike-friendly and home-away-from-home spirit of the place.
01. Brand identity
& Graphic Design
Beyond brand identity, I design thoughtful visual assets that bring brands to life across every touchpoint — from print to digital experiences.
01
Print
& Packaging
Tangible, textured, memorable.
From business cards and brochures to product packaging and labels, I design print materials that reflect your brand’s personality with precision and elegance.
Includes:
• Business cards & stationery
• Brochures & flyers
• Packaging design
• Labels & product assets
• Editorial layouts
02
Digital,
Social Media content
Designed to stop the scroll — and stay consistent.
Strategic, on-brand visuals crafted for Instagram, LinkedIn and beyond, aligned with your tone, positioning and marketing goals.
Includes:
• Social media templates
• Feed curation
• Campaign visuals
• Email design
• Website visual assets
03
Signage
Designed for space and experience.
From storefronts to in-store signage, I create visual systems that guide, inform and elevate physical environments.
Includes:
• Shop signage
• Event signage
• Wayfinding systems
• Window displays
• Large-format print
02 Photography & videos •
02 Photography & videos •
I create natural, lifestyle-driven visuals made for today’s digital platforms.
From brand shoots to short-form videos and Reels, I produce content that feels authentic, aesthetic, and aligned with your brand - designed to connect, not just perform.
03. Website design & conception
03. Website design & conception
A website is more than a digital storefront — it’s a strategic tool and a brand experience.
I design and build thoughtful, conversion-ready websites that align strategy, content and visuals into one clear, coherent journey. From defining the structure and messaging to designing and launching your site, I create websites that feel intuitive, desirable and true to your brand.
04. EDM & Editorial content
04. EDM & Editorial content
I design and produce branded EDM campaigns that connect creativity with performance. From weekly promotions to seasonal launches and product drops, each email is crafted to reflect the brand’s identity while driving engagement and sales.
I’ve created EDMs across multiple industries including
Fashion, Jewellery, Food & Hospitality.
My process combines:
– Strong visual hierarchy and typography
– Optimised layouts for desktop and mobile
– Campaign consistency across web and social
– Asset resizing and version control
– Collaboration with marketing and ecommerce teams
Every EDM is built to be both beautiful and functional, on-brand, responsive, and ready to convert.
We work(ed) together
Let’s work together
