ili the studio help
businesses grow with
powerful storytelling

Engaging content, and strategic brand development. From crafting scroll-stopping visuals to designing brand identities that leave a lasting impression, our goal is to make your business stand out in a crowded digital world.

Expertise

Brand identity
& Personal Branding

We craft visual identities that capture who you are and what you stand for: from your logo and colour palette to the way your brand speaks. Whether you’re building a business or elevating your personal branding, we create a cohesive look and feel that tells your story, connects with your audience, and leaves a lasting impression.

Creative Direction
& Content Creation

We define the vision behind your brand, from concept to execution.
Creative direction that brings clarity, consistency and impact. Think of us as your creative compass: guiding every decision with clarity, taste, and strategy.
From quick-turnaround product shots to authentic, scroll-stopping videos, we create tailored content to suit your needs, without locking you into a package. Perfect for brands looking for fresh visuals, seasonal campaigns, or user-generated content that feels natural, engaging, and on-brand.

Social Media Management

Content is king, but strategy is queen. We create content that align with your brand's voice and goals. Whether it’s lifestyle photography, product shoots, or short-form videos, we help your brand stay fresh and relevant. We offer different package to match your budget and needs!

Meet Emilie

Brand Strategist
& Creative Director

At the heart of ili the studio, I’m the creative force behind every idea that comes to life. With a background in graphic design, digital marketing, and business management, I lead each project from the very first spark – shaping the strategy, crafting the creative brief, and building a clear, thoughtful direction tailored to each brand’s unique soul.

As a natural organiser (with a deep love for all things beautiful), I blend creative intuition with structured project management. I guide my clients through every step of the process – from moodboards to mockups – making sure timelines, deliverables, and big-picture goals align, without ever compromising on creativity.

Originally from New Caledonia, I’m a native French speaker now happily based in Sydney since early 2023.

It's all about storytelling.

Whether we're crafting a brand’s visual identity or your digital strategy, our goal is always the same: to create something meaningful.

"Creativity meets strategy"
At ili the studio, we believe that great design isn’t just about aesthetics, it’s about telling a story that resonates. Whether through branding, photography, or art, we help individuals and businesses make a lasting impression.

From your logo to your voice, we craft a visual and strategic identity that’s unmistakably you. For businesses or individuals ready to stand out with style, clarity, and confidence.

Brand identity + Personal Branding

We work(ed) together

what they are saying •

what they are saying •

WORK WITH US

  • "Emilie has been a revelation since she took over our marketing functions here at Bondi Liquor Co. She has been able to create and deliver a very focused strategy and well executed deliverables. It was amazing how she immersed herself in our brand and helped clarify who we are and what we stand for. Her advice and direction has been instrumental in building the path forward. I value her inputs and support and highly recommend her services!

    Adrian - Founder
    Bondi Liquor Co.

  • "Emilie was quick to understand and pinpoint our ethos as a brand, capturing exactly who we are and what we stand for. She made a drastic and much-needed shift in our social media strategy, bringing clarity, direction, and genuine momentum to our presence online. Her organisation, communication, and follow-through have been exceptional from day one. We especially value the consistency she brings to every touchpoint - it has strengthened our brand and elevated the way we show up to our audience. We deeply appreciate her contribution and highly recommend her services."

    Nikolas, owner
    Omeio Deli Paddington

  • "Always such a pleasure working with Emily! She’s reliable, always on time, and has an incredible eye for trends. As a content creator, she has an excellent sense of style and tone, and she’s equally talented in photography and all areas of graphic design. Her work is consistently fresh, stylish, and perfectly on brief, bringing great energy and a professional approach to every project. Looking forward to many more collaborations together!"

    Zhanna, Fashion Designer & Marketing Manager
    Belle&Bloom

  • "I had the pleasure and blessing of working with Emilie Fayat on a brand activation for my business, Tolu Australia, at Bitton, where she curated a beautiful market experience that supported small business owners and delighted the local community. Emilie also led a successful collaboration between my brand and Bondi Liquor, where she was managing social media at the time. She developed a thoughtful collaboration strategy that included a giveaway, content shoot, and brand activation, creating value for both businesses.I wholeheartedly recommend Emilie for her professionalism, creativity, and genuine care for her clients. Her ability to connect people, build community, and drive engagement is a true asset to any brand or business."

    Liliana - Founder
    Tolu Australia

  • "It was a pleasure working with Emilie as our Marketing & Communication Assistant. During her time with us, she demonstrated exceptional creativity in crafting visuals for our events, logo creations, and various templates, truly capturing the essence of our brand. Her innovative approach to social media strategy significantly strengthened the image of our chamber and helped us engage our audience in new and meaningful ways. Beyond her impressive skills, Emilie brought a wonderfully positive attitude to the team. Her communicative energy made collaboration not only productive but also enjoyable. It was a real pleasure working together with her!I highly recommend Emilie to any organization looking for a talented marketing professional who can make a real impact!"

    Fanny Gauthier, Head of Marketing
    French-Australian Chamber of Commerce and Industry

  • "I have had the pleasure of working with Emilie for the past two years. She is very creative and has demonstrated an important ability to use her skills to help deliver a message to a broad audience. She is very conscientious, understands the importance of deadlines and willing to work within an assigned budget. Emilie also takes great pride in her work and demonstrates the desire to produce to a level of excellence."

    Audrey - Co-founder
    Boots & Cats Marketing Agency