From strategy, to creatives.
From strategy, to creatives.
From creative direction to content creation, I help fashion, lifestyle, food and beauty brands express who they are through intentional design, imagery and storytelling.
Blending strategy, brand identity and photography, I create soft, considered worlds that feel authentic, desirable and emotionally resonant.
01
Artistic Direction
& Content Strategy
02
Brand Identity
& Graphic design
03
Photography
& short videos
01. Artistic Direction
& Content Strategy
I help brands define a clear creative vision and translate it into meaningful content.
From visual direction to content planning, I build strategies that align your brand story, audience, and platforms - so every piece of content feels intentional, cohesive, and impactful.
02. Brand identity
& Graphic Design
From business cards,
packaging concept & design,
& shop window stickers
I design thoughtful brand identities that feel timeless, distinctive, and human.
Logos, typography, colour palettes and brand guidelines - everything is crafted to reflect your values and create a strong, recognisable presence across all touchpoints.
A complete label design series for La Green Fabrik,
a natural cosmetic brand based in New Caledonia.
I created five distinct candle labels, from initial concept to final artwork — including visual direction, typography, colour palette and wording. Each design reflects a different mood while staying true to the brand’s natural, ethical and minimalist DNA, creating a cohesive collection that feels thoughtful, modern and sensorial.
02. Brand identity
& Graphic Design
Brand identity for Bed & Biking, a French Airbnb concept based in Normandy, France.
The project focused on creating a warm, welcoming and authentic visual universe, inspired by slow & eco-travel, nature and local experiences. From logo design to graphic guidelines, the identity blends simplicity and character to reflect the calm, bike-friendly and home-away-from-home spirit of the place.
02. Brand identity
& Graphic Design
03 Photography & videos •
03 Photography & videos •
I create natural, lifestyle-driven visuals made for today’s digital platforms.
From brand shoots to short-form videos and Reels, I produce content that feels authentic, aesthetic, and aligned with your brand - designed to connect, not just perform.
